Lex appeal
I recently added the game Scramble to my Facebook profile. This turned out to be a big mistake — it’s been a major drain on productivity. What’s even more dispiriting is that after nearly 100 rounds of the monster I have yet to equal my score on my very first game!
It’s not what I expected. I thought with a name like that it would bear a resemblance to Scrabble but it’s an entirely different game. Sadly, an affinity for Scrabble seems to be detrimental to playing Scramble — you score only for the length of a word whereas if you’re used to Scrabble you end up focussing on the difficult letters. In Scramble you get considerably more points for RENDERER than DZHO and it’s taking a little while to adapt. There’s also something about being set up against a clock with my (lack of) typing speed that somehow makes the whole thing seem a little frustrating.
This set me thinking. Scramble is very compulsive, but in an annoying way rather than a fun one. Why do I find it less fun than, say, Scrabble or Buyword? I guess there’s something about interactivity there — Scramble is a sole pursuit and the so-called games consist of trying to get a better score than others with the same starting point. On the other hand, you have some control in Buyword over what letters you get and what you leave for others. In Scrabble you get to control the openings where your opponents can play — indeed, my style of playing Scrabble is all about closing off areas of the board to restrict possibilities for opponents.
The other thing is that Scramble is one of those games where a small difference in ability makes a large difference to the scores. A game of Scramble consists of playing five times; all but one of the games I’ve played so far has finished with a 5-0 scoreline. Even though the individual rounds might have close scores, you win or lose against the same opponent fairly consistently. That gives little incentive to try once you lost the first round of a game.
And yet it’s addictive. I would try to suggest some reasons why, but I have one more round to finish off…
[Scrabble is a registered trademark of Hasbro, Buyword is a registered trademark of Face2Face, Scramble is run by Zynga.com and I assume they’ve trademarked it. Please don’t sue me.]
14 Jul 2008 SkyRider 0 comments
We’re often told how important a good brand is in the business world, but I don’t think I’ve ever seen it demonstrated quite as graphically as last Thursday.

When I got home, a short session with Google threw up a package called
I guess what impressed me most was that in a culture where most things are sold by a torrent of overstated hyperbole, it was refreshing to find a piece of software with worked almost miraculously and which seemed so understated on its web page. They were able to get away by letting satisfied customers do the publicity for them. And, having been baled out by PhotoRescue, I can understand why they’re so willing to sing its praises.